![]() ![]() “We were the first to produce an original Indian IP series, animated movie and to hold an international event, the Animation Masters Summit. “In many ways, the history of animation in India is synonymous with the history of Toonz,” says Jaya Kumar, CEO of Toonz Media Group. Best known for its animation division and Toonz Academy training centre, Toonz has pivoted its offerings to include video games, Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI). Based in Kerala, Thiruvananthapuram, it has previously partnered with the likes of Disney Animation, Turner Entertainment, Nickelodeon and innumerable other entertainment giants. Toonz is India’s largest animation studio, directly and indirectly employing over 4,000 people in the country and hundreds more across Asia. A leader among those studios in Toonz Media Group. The same study shows around 85 percent of the market is dedicated to outsourced productions, though original IPs are increasing as national broadcasters and international streaming services like Netflix, Amazon Prime and YouTube Kids partner with local studios to create content for domestic audiences. The animation and VFX industry in India grew by 16.4 percent between 20, with a total revenue of ₹59.5 billion according to a FICCI-KPMG report. Despite having a massive, well-educated population, India has yet to reach its full potential in the animation industry, though things are changing - quickly. South Korea, Taiwan and the Philippines are among the preferred destinations for international work, while Japan is renowned for its homegrown anime style. Would be interesting to hear some animator perspectives in the comments–who’s switching to Toon Boom and who’s sticking with Flash? Speak up.It’s no secret that Asia has a successful, skilled animation industry, with about 90 percen t of American television toons outsourced to the continent. Hopefully both software makers will continue to use Cartoon Brew as a battleground for spreading their message. The bottom line is that this competition between software makers should lead to more powerful and efficient packages for the animation community. Not to mention the site’s primary advertising spots are taken up by Toon Boom. It’s no coincidence that industry website Cold Hard Flash recently hosted three launch events in LA, NY and Toronto celebrating the release of Toon Boom Animate. However, certain new features have thrilled the shit outta me! They include armatures (Inverse Kinematics), 3D movieclip translate/scale/rotate, the Motion Editor (an amazing, kickarse version of the old Custom Ease window), Spray Brush (which can spray movieclips all over the Stage – perfect for say, millions of flowers in a meadow, animated swaying in the breeze) and completely new motion tween model. There are a few persistent gripes, such as masking, audio, video format export, brush sizes & shapes, colour management and the Timeline. If you’re sticking with Flash and you decide to upgrade to Flash CS4, I think you’ll be blown away by it. Packed with animator-friendly tools, is based entirely on traditional animation workflow (with all the benefits of digital animation) and has a library of effects that will put your work way ahead of the average web animator. It’s also the most intuitive of their fantastic animation programs to date and it’s priced very competitively. ![]() Animate is definitely an exciting release for animators who are frustrated with the animation limitations of Flash. ![]() We spoke of the animation community’s increasing dissatisfaction with Flash last January when Mucha Lucha creators Eddie Mort and Lili Chin announced they were switching to Toon Boom software.Īustralian animator Adam Phillips, of Bitey Castle fame, has reviewed the new packages from both companies–Toon Boom Animate and Flash CS4–and approves of both, though he’s more enthusiastic about Toon Boom Animate: Toon Boom’s new Animate software has an animator-friendly set of features and more importantly, it’s price-competitive with Flash. The latter is currently making a serious run to overtake Adobe Flash as the preferred software package for 2D digital animators. In fact, I only became aware of the no-holds-barred battle in the past few months because two of our biggest advertisers have been the dueling companies: Adobe and Toon Boom. There’s a war brewing in the animation software world and Cartoon Brew is right in the thick of it.
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